Sexploitation

Women are portrayed as sexual objects in most advertising, and men are beginning to be seen as this also. The chapter on beer advertisements especially caught my attention. I do not agree with exploiting women sexually, but I also can't disagree with what is effective. I honestly am not that bothered by the advertisements that are shown by the media directly to the public. I believe advertising is only meant to be seen inadvertently by people for a mila-second and then not really thought of again. Ads are not meant to be dissected and stared at for hours. Our culture has become almost immune to advertising and partial nudity by now. Yes, there is a message being sent to us that women need to be skinny and mean need to be buff, but I do believe that anyone that has half of a brain and that I would actually want to talk to can distinguish the real world from the fake ad world. Airbrushing is no big secret. I will say that once I see advertisements that have animals "humping" each other and anything more disturbing in any way is when I will blow the whistle.

HH